December 10, 2002 - Genscape Inc, the nation’s first
and only supplier of real-time power plant output and transmission status
information, has released Genscape Power Version 2.2, which significantly
increases the amount of real-time information and reporting features available
to the company’s growing customer base.
Genscape’s Power service consists of technology that monitors the
power grid and reports to customers the real-time output of power plants,
power flows over strategic transmission paths, and associated information.
This information, which was unavailable prior to the advent of Genscape’s
service, allows power generators, transmission owners, wholesale energy
traders and regulatory agencies to make timely, informed decisions, helping
them better manage the production, trade, transmission, and regulation
of electricity. Genscape Power provides real-time information on most
of the country’s significant power plants and power transmission
pathways.
Genscape’s web interface, Power Version 2.2, was released November
22nd. Significant upgrades include greater alerting options for individual
users, a historical data download feature and the addition of real-time
weather.
Genscape has recently partnered with AWS Energy Services to provide weather
information including unique real-time temperature contours on Power 2.2's
national and regional maps. These contours use over 2,000 observations
updated every 15 minutes from AWS's proprietary WeatherNet™ network
of over 6,000 weather stations, and represents weather information that
is not available through any other source. By combining the best of real-time
supply-side information from Power 2.2, and the best of real-time demand-side
information from the next-generation AWS WeatherNet network, Genscape
is now offering customers unprecedented and unique information for power-related
decision-making.
“Power 2.2 introduces significantly more information on power output
and flows, particularly in the West, making Genscape even more attractive
to market participants in that region,” said Sean O’Leary,
Genscape’s Chief Marketing Officer. “Our system enhancements
almost always stem from our customers requests, and our willingness to
respond has enabled us to grow our customer base by nearly 600% in a year
recognized as a historic industry downturn.
ABOUT GENSCAPE
Genscape Inc. is the only company to have commercialized the provision
of real-time power supply information to support decision-making for energy
traders, power plant and line owners and operators, regulators, and other
energy market participants. Genscape maintains a 37 person staff and an
international headquarters in Louisville, Kentucky.
Genscape Co-Founder Appears on Energy News Live Show
October 8th, 2002 - Genscape co-founder Sterling Lapinski appeared
as the subject of an interview segment today on Williams’ energy
industry web news broadcast, Energy News Live. Lapinski, who serves as
the company’s Chief Development Officer, spoke on Genscape’s
novel electricity output monitoring network, and the changes to which
the post-Enron energy industry has been forced to adjust.
“The trading that used to dominate the market, speculative term
trading, requires a lot of credit. With that having become a problem,
trading has really shifted to the shorter term markets. Our service has
primarily been used by shorter term traders. The information that we deliver
is very important for hourly traders or next day, so we haven’t
really seen an effect on our business because of the erosion of term trading
affecting us. We are the only source for real-time information, and that
includes most government agencies. Take an ISO for example- you may have
information on what’s going on inside your area, but you really
don’t know what’s going on outside that system. From a transmission
standpoint, if you’re a trader or a utility manager that was looking
at a particular path for reliability reasons, we give you information
that six months ago, you just wouldn’t have been able to get. But
now they’re able to use that data to make real time decisions that
result in better trading and better reliability.”
When asked about the future for software and technology companies that
are serving the energy business, Lapinski replied “Well, the market’s
certainly getting smaller, and a lot of the companies we serve are narrowing
their focus, shedding things that aren’t pertinent to the core business.
So the companies that serve the remaining energy companies have to do
the same thing, to hit those areas that can produce revenue now as opposed
to those areas that might be able to produce revenue sometime in the future.”
Genscape began marketing its real-time power output status product, the
web interface Power 2.1 in January of 2002, and currently has about 30
customers, including the majority of the nation’s top twenty power
marketing firms and state and federal regulators such as the Federal Energy
Regulatory Commission.
Genscape Inc. to help federal agency monitor U.S. power grid
LOUISVILLE, KY (AUGUST 14, 2002) The potential impacts
of energy shortages and trader manipulation of the electricity markets
could be reduced by a service Genscape Inc. is providing to the Federal
Energy Regulatory Commission. Genscape, creator of a unique data collection
system that monitors the nation’s power grid in real time, has signed
a contract with FERC designed to give the Commission better oversight
of the utilization of power plants and transmission lines.
Genscape’s service, Power 2.1, is based primarily on a network
of wireless monitoring devices that gathers information at various points
on the power grid. These monitors – roughly the size and shape of
a mailbox – sit on private property and require no physical access
to the power generation facilities or transmission lines being monitored.
Genscape collects information about power plant outputs and transmission
line flows and reports this information to its customers through both
a web-based interface and an Internet data feed that supports a variety
of the customers’ own energy risk-management tools.
David A. Doctor, Genscape’s Chief Executive Officer, said Power
2.1 is providing valuable information to the FERC. “The key is the
real-time aspect of this information,” he said. “It allows
FERC to intervene as an event unfolds rather than attempting to reconstruct
the event weeks later. At the same time, use of a third-party provider
such as Genscape allows FERC to monitor the markets without requiring
utilities to turn over their proprietary data themselves.”
FERC has an interest in protecting the public not only against market
manipulation, but also against disruptions caused by excessive demand.
Instant access to information about available energy supplies could protect
against such events or shorten their duration.
“Power 2.1 provides real-time information that is not available
from any other source,” said Sean O’Leary, Genscape’s
Chief Marketing Officer. “Critical information about generating
plant output and transmission line utilization is delivered within seconds
to Genscape’s customers’ desktops. Regulators using the service
may inquire immediately about a situation that appears contrary to the
public interest.”
(more)
Crises aside, Genscape’s service is valuable to anyone wanting
to know which power plants are producing and which are not – in
other words, who is buying electricity and who is selling. With its rapid
growth, O’Leary said, Genscape’s information service has begun
to affect the energy markets. “Enough customers are using Genscape
for trading and reliability management that markets appear to be responding
to extremes with more order,” he said. “This, coupled with
the timeliness and accuracy of our data, makes Genscape’s service
extremely attractive to traders, power plant operators, electric utilities,
and regulators.”
Beginning its commercial operations just over a year ago, Genscape already
has more than two dozen customers – including seven of the nation’s
top 10 energy trading firms – and continues to add state regulators,
power plant owners and operators, and other energy market participants
to its customer base. Major customers signing on with Genscape this year
include Cinergy, Constellation Power Source, El Paso Energy, Avista Energy,
Progress Energy, and NRG. Earlier this year Genscape signed a co-marketing
agreement with Platts, a division of McGraw-Hill, the world’s largest
provider of energy information.
Genscape has secured patent-pending status for its monitoring process
and various aspects of its hardware, software and calculation algorithms.
The company has installed more than 1,000 monitoring devices across the
United States, providing information on
more than 200 power plants and transmission paths. Genscape intends to
increase the number of monitored power plants and transmission points
to over 300 by the end of 2002, which will give Genscape’s customers
access to data on nearly all of the nation’s largest power facilities.
Genscape was founded in 1999 by Chief Marketing Officer Sean O’Leary
and Chief Development Officer Sterling Lapinski, who worked together in
various capacities at Southern Company Energy Marketing (now Mirant) and
later developed Columbia Energy Service’s power trading group. Doctor,
formerly President of Tenneco Energy Resources, was recruited last year
as Genscape’s CEO.
Genscape Inc. Has 200% YTD Customer Growth
Nation's Top Energy Traders Subscribe for
Valuable Information Service
LOUISVILLE, KY. (April 17, 2002) - Genscape Inc. (www.genscape.com),
the originator of real-time power supply information throughout the United
States, announced that the company has tripled its customer base thus
far in 2002. Currently, more than 25 of the nation's largest energy traders
have subscribed to Genscape Power Version 2.0 or are engaged in pre-subscription
testing.
"Response to Genscape's product since January has been strong,
confirming the value of Genscape's real-time power supply information
to energy markets. Despite the mild fall and winter, companies such as
Aquila and Cinergy place considerable value on Genscape's real-time supply
information," said Sean O'Leary, Chief Marketing Officer and cofounder
of Genscape.
"A growing list of Genscape Power Version 2.0 users has seen the
value of Genscape's real-time power supply information year-round, not
just in the more volatile, upcoming summer months. Genscape expects this
summer to be a period of rapid new client acquisition, as Genscape's plant
monitoring network in the US nears completion. Also encouraging is the
amount of regional utility interest in Genscape's products," said
Mike McAuliffe, Vice President of Sales and Marketing at Genscape.
GENSCAPE TECHNOLOGY
Genscape's information gathering and distribution system relies primarily
on a proprietary, patent-pending technology to monitor the real-time outputs
of the United States' important power plants and high-voltage transmission
lines. Information reported to customers includes highly accurate estimates
of the real-time electrical output for power plants; power flows over
strategic transmission paths, and associated information.
ABOUT THE COMPANY
Genscape Inc. is the originator of real-time power supply information
to support decision-making for energy traders, power plant and line owners
and operators, regulators, and other energy market participants.
Genscape Power Version 2.0 to be Unveiled at GasMart/Power2002
LOUISVILLE, KY. (March 11, 2002) - Genscape (www.genscape.com),
the originator of real-time power supply information, will unveil Genscape
Power 2.0 at GasMart/Power2002 (www.gasmart.com) in Reno, NV March 18-20.
Product demonstrations and free trials will be available at Genscape's
booth #326 during GasMart/Power 2002. Benefits of Genscape Power 2.0 include:
(a) management for customer owned power-producing assets; (b) reliable
current and historic analytics data; (c) algorithmic application for market-demand
trade determination; (d) market intelligence; (e) best-of-class desktop
support for valuable energy industry employees and (f) immediate event
alerts. "Genscape has quietly grown from a spring 2001 beta product
to a nationwide monitoring network used by many of the top 25 energy traders.
We invite parties at the show to stop by and view Genscape Power 2.0 and
see the information that is now moving power markets," offered Sean
O'Leary, Genscape CMO. Fee-based trial subscriptions can be obtained by
contacting O'Leary (502-583-3435).
Genscape also announces its monitoring network extension throughout the
United States. Customer demand has spurred Genscape's network completion
in ERCOT and the WSCC. Genscape's network will be completed at approximately
225 plants and 25 strategic transmission paths in 3Q/02. Genscape employs
passive monitoring technology to produce highly accurate estimates of
high-voltage transmission line power flows and power plant production
amounts using patent-pending proprietary technology. Genscape updates
this information on a continuous basis, and reports significant events
to customers in less than 2 minutes. David Doctor, Genscape CEO, explained,
"Genscape soon will monitor more than 80% of the largest US power
plants, including more than 2,000 individual high-voltage transmission
lines, allowing Genscape to effectively determine real-time usage and
loads throughout the US Power grid."
GENSCAPE TECHNOLOGY
Genscape's information gathering and distribution system relies primarily
on a proprietary, patent-pending technology to monitor the real-time outputs
of the United States' important power plants and high-voltage transmission
lines. Information reported to customers includes highly accurate estimates
of the real-time electrical output for power plants; power flows over
strategic transmission paths, and associated information.
ABOUT THE COMPANY
Genscape Inc. is the originator of real-time power supply information
to support decision-making for energy traders, power plant and line owners
and operators, regulators, and other energy market participants.
Genscape Lands Cinergy as a Key Subscription Customer
LOUISVILLE, KY (Feb. 26, 2002) -Cincinnati-based Cinergy's
energy merchant business unit (NYSE:
CIN), has signed a long-term agreement to use Genscape's online, real-time
power information service in its energy trading operation. Terms of the
contract are confidential. Cinergy Corp. joins 12 of the nation's largest
energy trading companies currently using Genscape's real-time data to
monitor power plant output and power flow changes on high-voltage transmission
lines in the United States.
"We are pleased that Cinergy has seen the value in our service. In
today's power market real-time plant and path capacity utilization and
availability when coupled with the speed to act is crucial to successful
trading operations," said David Doctor, CEO of Genscape.
"Making money is about information. Timely information about outages
and plant utilization of neighboring utilities is leveraging to price
and vital information. Prior to Genscape this information was specious
at best. Now we have reliable information at the fingertips of Cinergy's
traders," said Charles Whitlock, Cinergy's Vice President for Short
- Term Trading.
Cinergy Corp. has a balanced, integrated portfolio consisting of two core
businesses: energy merchant and regulated operations. Its energy merchant
business is a Midwest leader in low-cost generation owning 7,000 megawatts
of capacity with a profitable balance of stable existing customer portfolios,
new customer origination, marketing and trading, and industrial-site cogeneration.
The "into Cinergy" power-trading hub is the most liquid trading
hub in the nation. Cinergy was created in 1994 from the combination of
The Cincinnati Gas & Electric Company and PSI Energy, Inc., the largest
electric utility in Indiana. Cinergy owns regulated delivery operations
in Ohio, Indiana, and Kentucky.
Genscape Listed In Red Herring As One Of "The Most Intriguing
Recent VC Fundings"
LOUISVILLE, KY (February 6, 2002) - Genscape, Inc., a Louisville-based
energy information company, has been listed in the February 2002 issue
of Red Herring magazine as one of the ten "most intriguing recent VC fundings."
In its "DealFlow" listing, Red Herring also identifies Genscape as a company
with "Great market opportunity." Genscape, which gathers and provides
its customers unique, real-time online information regarding United States
power plant operating status, received $3.55 million in its first round
of venture capital funding in late November 2001. Chrysalis Ventures led
the investment, joined by Prosperitas Investment Partners, LP and Anchorage
Angels, both private equity funds located in Louisville, and Vectren Enterprises,
Inc., an energy services company based in Evansville, Indiana.
Founded in 1999, Genscape uses wireless monitoring devices to collect
data from high voltage electric transmission lines at various points on
the electric grid. The company translates this information into highly
accurate estimates of power plant operating status, allowing Genscape
customers to determine areas of excess or deficient supply. This information
is critical for any party seeking to more profitably manage their energy
risks. Genscape offers its service on a subscription basis to energy traders,
power-plant operators, state and federal utility regulators and fuel suppliers
nationwide. Many of the leading companies in the energy industry, including
several Fortune 500 companies, subscribe to the service.
The idea was developed by O'Leary and Lapinski, two young energy traders
with Louisville ties. They worked closely with Professor John Carroll
Hill at the University of Louisville to develop and patent this proprietary
technology. They then recruited David A. Doctor, formerly Chairman and
CEO of EnTrade Corporation, a Louisville-based natural gas marketing company
Doctor co-founded in 1984, as the company's CEO. According to Red Herring's
"The Herring Take," "Real-time energy information protects buyers from
volatility and alerts them to major changes." They describe Genscape's
services as a "Good basis for monitoring and regulating applications."
Genscape Enhances Online, Real - Time
Power Information Service
LOUISVILLE, KY (Jan. 18, 2002) Genscape Inc., the originator
of real-time power supply information, has introduced a customer interface
enhancing its existing subscription service. The web-based interface provides
a graphic array of power plants by region with visual cues as to plant
type and operating status. A "drill-down" feature allows Genscape
customers to quickly identify a plant of interest and check its current
and recent operating profile. An "alerts" feature has also been
introduced, providing Genscape customers an audio and visual notification
of a change in plant operating status. This is tied to messaging by which
alerts may be transmitted when the Genscape customer is viewing other
screens.
"Energy traders and other energy industry participants will find
that widespread and uniform access to Genscapes online, real-time
power information will have far-reaching impact on reducing risks,"
said Genscapes Chief Marketing Officer Sean OLeary, cofounder
of Genscape and a former energy trader. "Tangible benefits of the
product offering include: (a) asset management for a customers own
power-producing resources; (b) reliable historic and up-to-the-minute
data for analytics; (c) the ability to apply algorithms for determining
trades to meet market demand; (d) market intelligence; and (e) best-of-class
desktop support to maintain valuable energy industry employees. Fee-based
trial subscriptions can be obtained by contacting Sean OLeary, Chief
Marketing Officer of Genscape at 502-583-3675.
Genscape plans completion of its monitoring network by the end of 2002
Q3. The network does and will continue to report on approximately 80%
of the largest US power plants via a real-time online system. Genscapes
average absolute reporting accuracy is currently at 90%.