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Press Releases 2002
Genscape Releases Power Version 2.2
 

December 10, 2002 - Genscape Inc, the nation’s first and only supplier of real-time power plant output and transmission status information, has released Genscape Power Version 2.2, which significantly increases the amount of real-time information and reporting features available to the company’s growing customer base.

Genscape’s Power service consists of technology that monitors the power grid and reports to customers the real-time output of power plants, power flows over strategic transmission paths, and associated information. This information, which was unavailable prior to the advent of Genscape’s service, allows power generators, transmission owners, wholesale energy traders and regulatory agencies to make timely, informed decisions, helping them better manage the production, trade, transmission, and regulation of electricity. Genscape Power provides real-time information on most of the country’s significant power plants and power transmission pathways.

Genscape’s web interface, Power Version 2.2, was released November 22nd. Significant upgrades include greater alerting options for individual users, a historical data download feature and the addition of real-time weather.

Genscape has recently partnered with AWS Energy Services to provide weather information including unique real-time temperature contours on Power 2.2's national and regional maps. These contours use over 2,000 observations updated every 15 minutes from AWS's proprietary WeatherNet™ network of over 6,000 weather stations, and represents weather information that is not available through any other source. By combining the best of real-time supply-side information from Power 2.2, and the best of real-time demand-side information from the next-generation AWS WeatherNet network, Genscape is now offering customers unprecedented and unique information for power-related decision-making.

“Power 2.2 introduces significantly more information on power output and flows, particularly in the West, making Genscape even more attractive to market participants in that region,” said Sean O’Leary, Genscape’s Chief Marketing Officer. “Our system enhancements almost always stem from our customers requests, and our willingness to respond has enabled us to grow our customer base by nearly 600% in a year recognized as a historic industry downturn.

ABOUT GENSCAPE

Genscape Inc. is the only company to have commercialized the provision of real-time power supply information to support decision-making for energy traders, power plant and line owners and operators, regulators, and other energy market participants. Genscape maintains a 37 person staff and an international headquarters in Louisville, Kentucky.


 
Genscape Co-Founder Appears on Energy News Live Show
 

October 8th, 2002 - Genscape co-founder Sterling Lapinski appeared as the subject of an interview segment today on Williams’ energy industry web news broadcast, Energy News Live. Lapinski, who serves as the company’s Chief Development Officer, spoke on Genscape’s novel electricity output monitoring network, and the changes to which the post-Enron energy industry has been forced to adjust.

“The trading that used to dominate the market, speculative term trading, requires a lot of credit. With that having become a problem, trading has really shifted to the shorter term markets. Our service has primarily been used by shorter term traders. The information that we deliver is very important for hourly traders or next day, so we haven’t really seen an effect on our business because of the erosion of term trading affecting us. We are the only source for real-time information, and that includes most government agencies. Take an ISO for example- you may have information on what’s going on inside your area, but you really don’t know what’s going on outside that system. From a transmission standpoint, if you’re a trader or a utility manager that was looking at a particular path for reliability reasons, we give you information that six months ago, you just wouldn’t have been able to get. But now they’re able to use that data to make real time decisions that result in better trading and better reliability.”

When asked about the future for software and technology companies that are serving the energy business, Lapinski replied “Well, the market’s certainly getting smaller, and a lot of the companies we serve are narrowing their focus, shedding things that aren’t pertinent to the core business. So the companies that serve the remaining energy companies have to do the same thing, to hit those areas that can produce revenue now as opposed to those areas that might be able to produce revenue sometime in the future.”

Genscape began marketing its real-time power output status product, the web interface Power 2.1 in January of 2002, and currently has about 30 customers, including the majority of the nation’s top twenty power marketing firms and state and federal regulators such as the Federal Energy Regulatory Commission.


 
Genscape Inc. to help federal agency monitor U.S. power grid
 

LOUISVILLE, KY (AUGUST 14, 2002) – The potential impacts of energy shortages and trader manipulation of the electricity markets could be reduced by a service Genscape Inc. is providing to the Federal Energy Regulatory Commission. Genscape, creator of a unique data collection system that monitors the nation’s power grid in real time, has signed a contract with FERC designed to give the Commission better oversight of the utilization of power plants and transmission lines.

Genscape’s service, Power 2.1, is based primarily on a network of wireless monitoring devices that gathers information at various points on the power grid. These monitors – roughly the size and shape of a mailbox – sit on private property and require no physical access to the power generation facilities or transmission lines being monitored. Genscape collects information about power plant outputs and transmission line flows and reports this information to its customers through both a web-based interface and an Internet data feed that supports a variety of the customers’ own energy risk-management tools.

David A. Doctor, Genscape’s Chief Executive Officer, said Power 2.1 is providing valuable information to the FERC. “The key is the real-time aspect of this information,” he said. “It allows FERC to intervene as an event unfolds rather than attempting to reconstruct the event weeks later. At the same time, use of a third-party provider such as Genscape allows FERC to monitor the markets without requiring utilities to turn over their proprietary data themselves.”

FERC has an interest in protecting the public not only against market manipulation, but also against disruptions caused by excessive demand. Instant access to information about available energy supplies could protect against such events or shorten their duration.

“Power 2.1 provides real-time information that is not available from any other source,” said Sean O’Leary, Genscape’s Chief Marketing Officer. “Critical information about generating plant output and transmission line utilization is delivered within seconds to Genscape’s customers’ desktops. Regulators using the service may inquire immediately about a situation that appears contrary to the public interest.”

(more)

Crises aside, Genscape’s service is valuable to anyone wanting to know which power plants are producing and which are not – in other words, who is buying electricity and who is selling. With its rapid growth, O’Leary said, Genscape’s information service has begun to affect the energy markets. “Enough customers are using Genscape for trading and reliability management that markets appear to be responding to extremes with more order,” he said. “This, coupled with the timeliness and accuracy of our data, makes Genscape’s service extremely attractive to traders, power plant operators, electric utilities, and regulators.”

Beginning its commercial operations just over a year ago, Genscape already has more than two dozen customers – including seven of the nation’s top 10 energy trading firms – and continues to add state regulators, power plant owners and operators, and other energy market participants to its customer base. Major customers signing on with Genscape this year include Cinergy, Constellation Power Source, El Paso Energy, Avista Energy, Progress Energy, and NRG. Earlier this year Genscape signed a co-marketing agreement with Platts, a division of McGraw-Hill, the world’s largest provider of energy information.

Genscape has secured patent-pending status for its monitoring process and various aspects of its hardware, software and calculation algorithms. The company has installed more than 1,000 monitoring devices across the United States, providing information on
more than 200 power plants and transmission paths. Genscape intends to increase the number of monitored power plants and transmission points to over 300 by the end of 2002, which will give Genscape’s customers access to data on nearly all of the nation’s largest power facilities.

Genscape was founded in 1999 by Chief Marketing Officer Sean O’Leary and Chief Development Officer Sterling Lapinski, who worked together in various capacities at Southern Company Energy Marketing (now Mirant) and later developed Columbia Energy Service’s power trading group. Doctor, formerly President of Tenneco Energy Resources, was recruited last year as Genscape’s CEO.

 
Genscape Inc. Has 200% YTD Customer Growth
Nation's Top Energy Traders Subscribe for
Valuable Information Service

LOUISVILLE, KY. (April 17, 2002) - Genscape Inc. (www.genscape.com), the originator of real-time power supply information throughout the United States, announced that the company has tripled its customer base thus far in 2002. Currently, more than 25 of the nation's largest energy traders have subscribed to Genscape Power Version 2.0 or are engaged in pre-subscription testing.

"Response to Genscape's product since January has been strong, confirming the value of Genscape's real-time power supply information to energy markets. Despite the mild fall and winter, companies such as Aquila and Cinergy place considerable value on Genscape's real-time supply information," said Sean O'Leary, Chief Marketing Officer and cofounder of Genscape.

"A growing list of Genscape Power Version 2.0 users has seen the value of Genscape's real-time power supply information year-round, not just in the more volatile, upcoming summer months. Genscape expects this summer to be a period of rapid new client acquisition, as Genscape's plant monitoring network in the US nears completion. Also encouraging is the amount of regional utility interest in Genscape's products," said Mike McAuliffe, Vice President of Sales and Marketing at Genscape.

GENSCAPE TECHNOLOGY

Genscape's information gathering and distribution system relies primarily on a proprietary, patent-pending technology to monitor the real-time outputs of the United States' important power plants and high-voltage transmission lines. Information reported to customers includes highly accurate estimates of the real-time electrical output for power plants; power flows over strategic transmission paths, and associated information.

ABOUT THE COMPANY

Genscape Inc. is the originator of real-time power supply information to support decision-making for energy traders, power plant and line owners and operators, regulators, and other energy market participants.

 
 
 
Genscape Power Version 2.0 to be Unveiled at GasMart/Power2002
 

LOUISVILLE, KY. (March 11, 2002) - Genscape (www.genscape.com), the originator of real-time power supply information, will unveil Genscape Power 2.0 at GasMart/Power2002 (www.gasmart.com) in Reno, NV March 18-20. Product demonstrations and free trials will be available at Genscape's booth #326 during GasMart/Power 2002. Benefits of Genscape Power 2.0 include: (a) management for customer owned power-producing assets; (b) reliable current and historic analytics data; (c) algorithmic application for market-demand trade determination; (d) market intelligence; (e) best-of-class desktop support for valuable energy industry employees and (f) immediate event alerts. "Genscape has quietly grown from a spring 2001 beta product to a nationwide monitoring network used by many of the top 25 energy traders. We invite parties at the show to stop by and view Genscape Power 2.0 and see the information that is now moving power markets," offered Sean O'Leary, Genscape CMO. Fee-based trial subscriptions can be obtained by contacting O'Leary (502-583-3435).

Genscape also announces its monitoring network extension throughout the United States. Customer demand has spurred Genscape's network completion in ERCOT and the WSCC. Genscape's network will be completed at approximately 225 plants and 25 strategic transmission paths in 3Q/02. Genscape employs passive monitoring technology to produce highly accurate estimates of high-voltage transmission line power flows and power plant production amounts using patent-pending proprietary technology. Genscape updates this information on a continuous basis, and reports significant events to customers in less than 2 minutes. David Doctor, Genscape CEO, explained, "Genscape soon will monitor more than 80% of the largest US power plants, including more than 2,000 individual high-voltage transmission lines, allowing Genscape to effectively determine real-time usage and loads throughout the US Power grid."

GENSCAPE TECHNOLOGY

Genscape's information gathering and distribution system relies primarily on a proprietary, patent-pending technology to monitor the real-time outputs of the United States' important power plants and high-voltage transmission lines. Information reported to customers includes highly accurate estimates of the real-time electrical output for power plants; power flows over strategic transmission paths, and associated information.

ABOUT THE COMPANY

Genscape Inc. is the originator of real-time power supply information to support decision-making for energy traders, power plant and line owners and operators, regulators, and other energy market participants.

 
Genscape Lands Cinergy as a Key Subscription Customer
 

LOUISVILLE, KY (Feb. 26, 2002) -Cincinnati-based Cinergy's energy merchant business unit (NYSE: CIN), has signed a long-term agreement to use Genscape's online, real-time power information service in its energy trading operation. Terms of the contract are confidential. Cinergy Corp. joins 12 of the nation's largest energy trading companies currently using Genscape's real-time data to monitor power plant output and power flow changes on high-voltage transmission lines in the United States.

"We are pleased that Cinergy has seen the value in our service. In today's power market real-time plant and path capacity utilization and availability when coupled with the speed to act is crucial to successful trading operations," said David Doctor, CEO of Genscape.

"Making money is about information. Timely information about outages and plant utilization of neighboring utilities is leveraging to price and vital information. Prior to Genscape this information was specious at best. Now we have reliable information at the fingertips of Cinergy's traders," said Charles Whitlock, Cinergy's Vice President for Short - Term Trading.

Cinergy Corp. has a balanced, integrated portfolio consisting of two core businesses: energy merchant and regulated operations. Its energy merchant business is a Midwest leader in low-cost generation owning 7,000 megawatts of capacity with a profitable balance of stable existing customer portfolios, new customer origination, marketing and trading, and industrial-site cogeneration. The "into Cinergy" power-trading hub is the most liquid trading hub in the nation. Cinergy was created in 1994 from the combination of The Cincinnati Gas & Electric Company and PSI Energy, Inc., the largest electric utility in Indiana. Cinergy owns regulated delivery operations in Ohio, Indiana, and Kentucky.

 
Genscape Listed In Red Herring As One Of "The Most Intriguing Recent VC Fundings"
 

LOUISVILLE, KY (February 6, 2002) - Genscape, Inc., a Louisville-based energy information company, has been listed in the February 2002 issue of Red Herring magazine as one of the ten "most intriguing recent VC fundings." In its "DealFlow" listing, Red Herring also identifies Genscape as a company with "Great market opportunity." Genscape, which gathers and provides its customers unique, real-time online information regarding United States power plant operating status, received $3.55 million in its first round of venture capital funding in late November 2001. Chrysalis Ventures led the investment, joined by Prosperitas Investment Partners, LP and Anchorage Angels, both private equity funds located in Louisville, and Vectren Enterprises, Inc., an energy services company based in Evansville, Indiana.

Founded in 1999, Genscape uses wireless monitoring devices to collect data from high voltage electric transmission lines at various points on the electric grid. The company translates this information into highly accurate estimates of power plant operating status, allowing Genscape customers to determine areas of excess or deficient supply. This information is critical for any party seeking to more profitably manage their energy risks. Genscape offers its service on a subscription basis to energy traders, power-plant operators, state and federal utility regulators and fuel suppliers nationwide. Many of the leading companies in the energy industry, including several Fortune 500 companies, subscribe to the service.

The idea was developed by O'Leary and Lapinski, two young energy traders with Louisville ties. They worked closely with Professor John Carroll Hill at the University of Louisville to develop and patent this proprietary technology. They then recruited David A. Doctor, formerly Chairman and CEO of EnTrade Corporation, a Louisville-based natural gas marketing company Doctor co-founded in 1984, as the company's CEO. According to Red Herring's "The Herring Take," "Real-time energy information protects buyers from volatility and alerts them to major changes." They describe Genscape's services as a "Good basis for monitoring and regulating applications."

 
Genscape Enhances Online, Real - Time Power Information Service
 

LOUISVILLE, KY (Jan. 18, 2002) — Genscape Inc., the originator of real-time power supply information, has introduced a customer interface enhancing its existing subscription service. The web-based interface provides a graphic array of power plants by region with visual cues as to plant type and operating status. A "drill-down" feature allows Genscape customers to quickly identify a plant of interest and check its current and recent operating profile. An "alerts" feature has also been introduced, providing Genscape customers an audio and visual notification of a change in plant operating status. This is tied to messaging by which alerts may be transmitted when the Genscape customer is viewing other screens.

"Energy traders and other energy industry participants will find that widespread and uniform access to Genscape’s online, real-time power information will have far-reaching impact on reducing risks," said Genscape’s Chief Marketing Officer Sean O’Leary, cofounder of Genscape and a former energy trader. "Tangible benefits of the product offering include: (a) asset management for a customer’s own power-producing resources; (b) reliable historic and up-to-the-minute data for analytics; (c) the ability to apply algorithms for determining trades to meet market demand; (d) market intelligence; and (e) best-of-class desktop support to maintain valuable energy industry employees. Fee-based trial subscriptions can be obtained by contacting Sean O’Leary, Chief Marketing Officer of Genscape at 502-583-3675.

Genscape plans completion of its monitoring network by the end of 2002 Q3. The network does and will continue to report on approximately 80% of the largest US power plants via a real-time online system. Genscape’s average absolute reporting accuracy is currently at 90%.

 
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