Retail energy markets pose a series of financial challenges due to the considerable variance in their regional and regulatory frameworks. Electric retailers must deploy forward cost models to be able to effectively determine which retail market to enter and to efficiently enroll customers using a dynamic fixed rate structure, mitigating the most substantial long-term risk. Download this white paper to learn how the implementation of a dynamic customer-specific pricing model is an effective risk management strategy for growth and the development of any electric retailer in the deregulated energy markets.
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